Author: Carolina Laudon

Martin & Servera is Sweden’s leading foodservice wholesaler and a key partner for restaurants, hotels, cafés, large-scale kitchens, and public meal services. The company offers a wide range of food products, beverages, kitchen equipment, and services designed to help customers develop and streamline their operations. The design is based on a mix of different scripts…

Academic Work AB is an international recruitment company for young academics, located in Stockholm. The font is used for their identity and for all communication from print to digital. Client: Academic Work AB  / Identity Works

The typeface White Dark is designed as a corporate typeface for the architect company White Architects. I was given the assignment by F&B Happy who worked on their identity. The font is based on a classical neo grotesque, except that it contains no conventional characters, only the shadow of a letter. This way the character…

The independent theater Unga Klara, founded by Suzanne Osten in 1975, is located in Stockholm. The typeface was developed as an extension of their identity, with twisted characters that symbolize their perspective on the diversity of identities among young people. The typeface has three weights and a special edition with four different versions of the letters, that…

Oatly! is a Swedish company that makes products from Swedish oats. And all their products are delicious! This typeface and it’s mate John Rounded are custom designs for Oatly! and is used throughout Europe from packaging and everything in store, to all print and digital communication. In this project Lars Elfman and Christoffer Persson at…

Rusta AB is one of Sweden’s largest commodity trading companies and sell a wide range of products for domestic living. Rusta has over 80 stores in Sweden and more than 10 stores in Norway and the font is used from shop signs to everything in store, from print to digital communication. The shape of the…

Länsförsäkringar AB is one of Sweden’s largest insurance companies. It holds pensions, house insurances and life insurances. The font is used for their logotype and for all communication from print to digital. The shapes are based on German fat face from the late 19th century.  I have made all the parts of the font, both the type…

Nudie Jeans Co is one of the  coolest denim brands in the world, founded and located in Gothenburg. The font is used  for all communication, from print to digital. The shapes are based on early 19th century industrial sans serif. In this project I worked close with the Nudie Jeans Co’s design team. I have made…

MTRX is a Swedish company running open access intercity railway services between Gothenburg and Stockholm. The font is used for all communication from print to digital such as newsletters and website. The font strives for high recognition to communication in a business with few tracks. Therefore the font was only produced in one weight. I…

Monopol is one of Sweden’s most public typefaces. It’s produced for Systembolaget, the Swedish stateowned alcohol monopoly, and used throughout the country from shop signs and everything in store, to all print and digital communication. The shape is based on legibility fonts from the late 19th century, originating from England, thus contemporary with the origins…

Länsförsäkringar AB is one of Sweden’s largest insurance companies. It holds pensions, house insurances and life insurances. The font is used for their logotype and for all communication from print to digital. The shapes are based on German fat face from the late 19th century.  I have made all the parts of the font, both the type…

In 2014, the recycling company Kretsloppet, together with WIMP, made a booklet for the schools in Gothenburg. The typeface Kajman is a hand-drawn script for that children’s book. The shape is based on my personal handwriting made with a carpenter’s pencil. After its use in the children’s book, it has been expanded with more characters and now…

Oatly! is a Swedish company that makes products from Swedish oats. And all their products are delicious! This typeface and its mate Tony Grotesk are custom designs for Oatly! and is used throughout Europe from packaging and everything in store, to all print and digital communication. In this project Lars Elfman and Christoffer Persson at…

The font was originally commissioned by insurance company Försäkringsbolaget IF. The breif was to make a script font based on writing by an insurance sales person. I took time to study Swedish school writing and settled for Skolöverstyrelsens writing recommendations from the 1970s, on teaching writing to school children. These writing recommendations was based on…

Gamlestaden is one of the larger townships in Gothenburg. The font is used for all outdoor and indoor communication and signage in a new mall and office complex. The shapes are based on German geometric sanserifs from the early 19th century. I have made all the parts of the font, both the type design, the digital…

The Swedish Hunter’s Association was formed in Stockholm in 1830 by independent hunting societies. The association has an extensive cooperation with wildlife research within, and outside, the country. The typeface Endure was commissioned for The Swedish Hunters’ Association’s member magazine by Identity Works. It is based on wood types from the 1800s with an uneven…

Elon AB is one of Sweden’s largest retailers in household appliances and electronic goods. They operate close to 300 stores across the country and a substantial online shop. The font is used for their logotype and for all communication from print to digital. There are three weights and one italic. The font has special numeral characters for…

Dagens Nyheter is Sweden’s largest morning paper. The typeface DN Grotesk was a collaboration with Örjan Nordling at Pangea Design. More weights than those shown on this page was drawn out, but I was responsible for Light, Regular and Bold. This work was an assignment that I was given by Örjan Nordling following our collaboration…

Derome is Sweden’s largest family owned wood industry and the supply from forest to finished houses, which has given them a unique opportunity. They are located on the west coast of Sweden. This font is the bas family for Derome. It has a monoface and a set of icons also. The shapes are a simple…

Derome is Sweden’s largest family owned wood industry and the supply from forest to finished houses, which has given them a unique opportunity. They are located on the west coast of Sweden. The font was meant to be use from diverse set of functions, from burns on wood to bills, but has ended up as…