Laudon Design AB is an independent type studio, established in Gothenburg by Carolina Laudon in 1997. The studio is dedicated to bespoken type design, lettering art, font development, font engineering, web typography, and typography. We also work with spreading knowledge about typography and type design, its history, technology and expressions, through education and our communities.
Get in touch!
For any question or inquiry, please email me at info(@)laudon.se.
Or call me at +46(0)705408900 and I will get back to you as soon as possible.
The studio production includes some of the most used corporate typefaces in Sweden, like Monopol for Systembolaget, LF for Länsförsäkringar, Rusta Pris for Rusta AB, DN Bodoni and DN Grotesk (together with Pangea Design). Other clients include Volvo AB, Handelsbanken, Hemköp, Arla, White Architects, Svenska Jägarförbundet, Unga Klara theatre, Insurance company If, design agencies Bold Scandinavia, F&B Happy and Identity Works as well as ad agency F&B. Laudon also has a long record of book design and book typography, custom lettering with monograms, as well as graphic design work.
Carolina Laudon, an acclaimed typeface designer and lecturer, runs this design studio, Laudon Design AB. Her portfolio includes prominent corporate typefaces for entities like MTRX, Oatly, and Systembolaget. Additionally, she is a skilled web designer and programmer, instructing CSS as part of her service as a font engineer, including to fellow type designers. Carolina served on the ATypI Board of Directors as first female president 2018–24, after many years as a Country Delegate.
She received a decade-long scholarship from Konstnärsnämnden 2022, which will continute to 2032. Swedish Television showcased her work in 2017. In 2014, she earned the Sten A Olsson Foundation for Research and Culture’s prestigious Cultural Prize, which included an exhibition displaying her work at Gothenburg Art Museum. In 2012 she received The Berling Award, Sweden’s most prestigious typographic design award. She has been awarded numerous prizes for her typefaces during her career.
For many years she has been a dedicated lecturer in typography and type design at prominent design institutions, Berghs, Konstfack, Linnaeus University, and various other institutions. Sharing knowledge is a huge part of her creative practice. Beyond academia, Carolina has contributed as a lecturer for CAP&Design, Adobe Sweden, Creative Days, and more. With a master’s degree in Graphic Design from HDK (GU) and a diverse range of studies, including Book History, Practical Design Research, Intellectual Property Law, and Design Politics, Carolina continues her passion for learning.
Selected Interviews
Type Paris News Carolina Laudon
Publisher : Type Paris
Date : 2024-01-23
https://typeparis.com/news/q-a-carolina-laudon
Carolina är president för all världens typografer
Author : Jan Larsson
Date : 2021-03-24
https://www.gp.se/livsstil/carolina-ar-president-for-all-varldens-typografer.38cc3ad1-824d-48d2-b4ca-ce7c45baad19
Interview Carolina Laudon
Author : Ksenya Samarskaya
Publisher : Typographica
Date : 2021-03-03
https://typographica.org/on-typography/interview/carolina-laudon/
ATypl President Carolina Laudon on Teaching Typography in the Instagram Age
Author : Ksenya Samarskaya
Publisher : AIGA Eye on Design
Date : 2020-12-14
ATypl President Carolina Laudon on Teaching Typography in the Instagram Age
Hilda Hellström & Carolina Laudon får kulturstipendier
(Eng. »Hilda Hellström and Carolina Laudon recieve cultural awards»)
Publisher : ADA Sweden
Date : 2014-11-26
http://www.adasweden.se/artikel/hilda-hellstrom-carolina-laudon-far-kulturstipendie/
»När jag tecknar typsnitt är jag en del av ett större sammanhang»
(Eng. »When I draw typefaces I become part of a larger context»)
Author : Mette Rosencrantz
Publisher : Cap&Design
Date : 2014-nov/dec
http://capdesign.se/nar-jag-tecknar-typsnitt-ar-jag-en-del-av-ett-storre-sammanhang-carolina-laudon/
Discover the secrets of typeface design with Carolina Laudon
Author : Danielle Wright
https://debroome.com/discover-secrets-typeface-design-carolina-laudon/
Bokstäver som konst
(Eng. Letters as Art)
Author : Karin Brygger
Publisher : GT Kultur
Date : 2014-12-06
http://www.expressen.se/gt/kultur/bokstaver-som-konst/
”Trendiga typsnitt och tung sten på konstmuseet”
(Eng. Trendy Typefaces and heavy stone at the Art Museum)
Author : Johanna Hagström
Publisher : Göteborgs-Posten
Date : 2014-12-06
http://www.gp.se/nöje/trendiga-typsnitt-och-tung-sten-på-konstmuseet-1.265888
In the case of Laudon, I associate the poetic language experiments where form is as meaningful as the words. There is also an element of autobiographical experimentation and politics in some of her works… she also wants to inYuence us, as with the piece »Human», both a petition in »the gender debate of the word hen» and shows a typeface without round shapes … Laudons work comprises both history, future, hope and critical thinking. And humor.
KARIN BRYGGER
JOURNALIST, GT EXPRESSEN