Elon AB is one of Sweden’s largest retailers in household appliances and electronic goods. They operate close to 300 stores across the country and a substantial online shop. The font is used for their logotype and for all communication from print to digital. There are three weights and one italic. The font has special numeral characters for use in advertising. I have made all parts of the font, both the type design, the digital font technology and web specifics.
Client : Elon AB / 41All
