Nudie Jeans Co is one of the coolest denim brands in the world, founded and located in Gothenburg. The font is used for all communication, from print to digital. The shapes are based on early 19th century industrial sans serif. In this project I worked close with the Nudie Jeans Co’s design team. I have made the type design, the digital font technology and web specifics.
Client : Nudie Jeans Co.