Laudon Design is an independent type studio dedicated to bespoken type design and lettering art, font development, typography and talks about type. The studio is located in Gothenburg, Sweden.
CUSTOM TYPE DESIGN
A custom typeface can play an important part of a cooperation’s communication and identity. A unique typeface brings a unique voice. Fonts are more than just letters. They can contain symbols and icons that save lots of time and money for big companies to whom proper communication is important.
WEB FONT DEVELOPMENT
Many companies want to have unique solutions for their communication, including their typography and semiotics. A lot of them have need of professional help to complete their type design, including icons and symbols. I solve specific development problems, and adapt and implement fonts on different platforms.
There are several situations where it is better to give a more artistic touch to the text than what a typeface can offer. Commissions like monograms, diplomas or book covers, can gain a lot from custom lettering art, both for an artistic image and a meaningful word. All my custom lettering is unique for a specific client’s purpose.
LOGOTYPE & IDENTITY
A logotype should be as clear and distinct as a nation’s flag. That’s why designing a sustainable word mark is a challenging task. Redesigning often means adapting or improving for new technology, or extending for a new line of business. No matter the reason, I am trained to know where to start
BOOK COVERS & DESIGN
For centuries books did not even have covers. Today the cover of a book, an album or a film, is one of its strongest marketing assets. A good book cover is like a shop front. It doesn’t show all, but there is enough true content to stand out and attract you to enter. And it should be distinct enough to work as a thumbnail in e-commerce.
How you set a text gives the voice of the book. While reading, your eyes will absorb the content, and your mind will take off in time and in place. As the reader, you should never think twice about the design of the page. To help you contemplate what you read, instead of noticing the text, is the skill of professional type setting.
LECTURES & WORKSHOPS
For more than 17 years, I’ve been lecturing at different design academies, companies, and conferences all over Scandinavia. I especially enjoy interacting with design students and other design thinkers. I speak about all aspects of font production, typography and the role of letters throughout history.
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”Trendiga typsnitt och tung sten på konstmuseet”
(Eng. Trendy Typefaces and heavy stone at the Art Museum)
Author : Johanna Hagström
Publisher : Göteborgs-Posten
Date : 2014-12-06