John Rounded

Oatly! is a Swedish company that makes products from Swedish oats. And all their products are delicious! This typeface and its mate Tony Grotesk are custom designs for Oatly! and is used throughout Europe from packaging and everything in store, to all print and digital communication. In this project Lars Elfman and Christoffer Persson at Forsman & Bodenfors were Art Directors and I worked as font developer. The campaign made by Forsman & Bodenfors was given the Golden Egg award 2016.

Client : Oatly AB / Forsman & Bodenfors