The font was originally commissioned by insurance company Försäkringsbolaget IF. The breif was to make a script font based on writing by an insurance sales person. I took time to study Swedish school writing and settled for Skolöverstyrelsens writing recommendations from the 1970s, on teaching writing to school children. These writing recommendations was based on english handwriting, Alfred Fairbanks and the Beacon books. Since my Fctive insurance sales person was not a calligrapher, I added structured non-calligraphic parts and slowed the script down by making it more upright.

Försäkringsbolaget IF / F&B Happy