Fello AB is a Swedish mobile operator known for its customer-first approach and award-winning service. They offer flexible mobile subscriptions with a strong focus on simplicity, transparency, and customer satisfaction. The brand identity is built around the idea of treating subscribers like “fellos” rather than customers, creating a friendly and personal experience across all communication platforms. The shapes are based on a mixture of different inspirations. I have made all the parts of the font, both the type design, the digital font technology and web specifics.
Client : Fello AB
