Rusta AB is one of Sweden’s largest commodity trading companies and sell a wide range of products for domestic living. Rusta has over 80 stores in Sweden and more than 10 stores in Norway and the font is used from shop signs to everything in store, from print to digital communication. The shape of the font is based on the former logotype of Rusta and expanded into a geometric sans serif with much roundness. The font is used in their logotype and identity, and is a cornerstone of their communications platform. It is made for headline setting for print and web. I have made all parts of the font, both type design, font technology and web specifics.